Our community Armory | Pro-Shop in Port Orange, FL is your one-stop shop for firearms-related purchases and training.  Fend is 100% veteran owned and fully staffed by professional end-users of the products we sell.  With a wide range of industry experience ranging from Special Operations to competition shooters, we guarantee to get you into a set-up you can trust.  Our armory is where pros and serious shooters shop and work.  Join today and take advantage of our introductory rates.  Our FREE membership is available to offer you the lowest industry pricing and loyalty points system or take advantage of our annual membership to gain exclusive access to training events and services, have your name permanently added to the official access roster and founding member page, complimentary FFL transfers, annual active shooter / use-of-force simulator access and more…..

Our training facility in Port Orange, FL features a state-of-the-art simulator lab equipped with the same simulators used by elite military and law enforcement units and highly decorated competition shooting teams.  We provide an immersive and safe environment for simulated and live-fire self-preservation training.  By becoming a member, you’ll have access to exclusive benefits and discounts.

Our state-of-the-art simulators can augment live fire using inert training pistols designed by firearms engineers to replicate function, trigger weight, take-up, reset, and recoil with corresponding overt and covert carry accessories, and duty and concealed weapons attachments.

At Fend Industries we offer a personalized firearm and accessories consultation. In this session, we will meet with you and develop an individual and/or family security plan. During this 30 minute visit with our security specialist we will determine the most efficient equipment necessary, and match that criteria with your budget and have it shipped to our armory at no cost to you. Upon hasty arrival from one of our trusted industry partners, we will conduct a seamless transfer of those items, as well as a short training session to ensure you feel comfortable, and capable with your new purchase. Each firearms purchase also comes with a free consultation with our certified risk management team to make sure your emergency action plan is bulletproof (No pun intended). In addition to familiarization training with your purchase, we will also include a free 15 minute training session with our instructor cadre in one of our state of the art Law Enforcement use-of-force simulators on Armed Defense Skills building.

Don’t go to a big box store where a retail employee will push you into an on the wall purchase and perpetuate more myths about ballistics and equipment capabilities in order to sell you on what’s in the case. That system is antiquated and like your family security plan, should be unique. Let our full staff of professional end users with various backgrounds in high-risk occupations help you make the right choice based on your size, dexterity, and the type of dwelling you live in. Let our knowledge and industry relationships work for you. Click the link below to get in contact and schedule a consultation.